利兹大学招生

Filling four cities for a British university

Experience: 换乘 Both
Role: Student Recruitment Officer
Organisation: University of Leeds
Place: Beijing, China
Dates: September 2025 – present

The problem

A British university cannot recruit in China at a distance. Offer holders decide with their families, in person, in Chinese, on Chinese platforms. The institution making the offer is five thousand miles away.

In short

Planning and delivering Leeds offer-holder events across four Chinese cities, and building the university's presence on the platform Chinese students actually use.

1,000+: Prospective students engaged
4: Cities delivered in
5,000+: New Rednote followers in 4 months

Yushu Chen at a University of Leeds recruitment event in China, holding a ToBeLeeds sign in front of a printed campus backdrop, wearing a China Team name badge. — On the floor at a Leeds event. China Team badge, Rednote code, and the campus arch printed behind her.

This is the role the rest of the map leads to. A British university, staffed from inside China, by someone who trained in both systems.

The work has two halves that most people do separately. One is delivery: four cities, a fixed calendar, suppliers and venues and guest lists, and a thousand prospective students who each expect the event to be about them. The other is presence: being visible on Rednote, where Chinese students and their parents actually research a foreign degree, in a register that reads as native rather than translated.

Both halves are the same job. A recruitment event is a promise about what a place is like; the content around it decides whether anyone believes the promise enough to come.