学生会竞选
Six hundred votes in four days
The problem
A student union election is a recruitment problem in miniature. A fixed four-day window, a distracted audience of thousands, no budget, and a ballot most people were not planning to fill in.
In short
A campus-wide election campaign built on specific, unglamorous promises. It won an award of its own.
- 600+
- Campus-wide votes secured
- 4
- Days of voting
- 1
- Butterfly Award
Every promise on the poster is small enough to be checked: period-care boxes, food options people can actually afford, chairs that do not hurt, a wellbeing service that exists at three in the morning. Campaigns lose when they promise a better culture. They move people when they promise a specific object in a specific building.
The mechanics are the same ones that fill a recruitment event five thousand miles away. Find the people who are not looking for you, give them one clear reason to act, and make acting take less than a minute. Hence the QR code, and the four-day countdown printed at the bottom of the sheet.
Leeds University Union recognised the campaign with its Greatest Personal Growth Butterfly Award.